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Three unicorns running

Unicorn Bets Set in Race to Carbon Zero

Are capitalists hoping to harness unicorns to lead the charge to a zero carbon economy? Some experts think so and are calling for investment in unicorn incubation programmes with the promise of great returns. Recently the unicorn has lent its name to the elite group of billion dollar startup tech firms, and now looks set to sire a whole new breed of firms focused on facilitating low carbon living. As icecaps melt, sea levels rise, and global overheating threatens human extinction, can a magical horse with a pointed hat save the human race? Some hard-headed technologists are advocating this, so is it time we understood this beautiful beast and its future a bit better?

Three unicorns runningThe unicorn has captured the human imagination since the earliest days of India, appears in the Christian Bible, in medieval bestiary books illustrating beasts of every alleged kind, and has often been harnessed as a symbol. Typically understood to be a forest-dwelling white horse with a single, spiralling and pointed horn sticking out of its forehead, it might initially have been the ancients’ remote misinterpretation of actual one-horned animals such as the ibex or rhinoceros, or of profile representations of cattle, but it developed a mythical presence in the Middle Ages in Europe which lives on to this day.

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Bauhaus school building in Dessau

From Bauhaus to Baumhaus to Our House via Oz

2019 sees centenary celebrations for Germany’s groundbreaking Bauhaus design school, whose 14 year lifespan influenced art, architecture and design worldwide throughout the twentieth century and beyond. On 8 September The Bauhaus Museum opens in Dessau, and HE Translations have added the word Bauhaus to our growing list of German words used in English, many of them highly influential terms. Read more

Image of Gears

Germany’s Mittelstand: standstill or foundation of the Industrie 4.0 future?

The German economy owes much of its success to the country’s Mittelstand, a uniquely German term used to refer to Germany’s highly developed and export-oriented mid-sized business sector. Mittelstand is roughly translated into English as SME or Small and Medium Enterprise sector, but the Mittelstand is characterised by more than just the simple number of employees or the size of the annual turnover. Due to its ethos and importance, and focus on manufacturing, the Mittelstand has been the subject of considerable study and discussion, as well as concerns for its future when facing the challenges of technological change and international competition. Clearly it can’t afford to stand still if the German Wirtschaftswunder is to continue, so what is the Mittelstand and where is it going? Can small business and manufacturing survive in a world of globalised giants and the feverish flow of investor funds into speculative startups? Read more

raised knife

Are EU elections a betrayal? Dance of the Dolchstossers

As the UK faces EU elections some promised to end, Germany offers us the lesson of the Dolchstosslegende, a myth much used to paint defeat as the work of backstabbing traitors, rather than failed leaders. After First World War defeat in 1918, Germany’s militarists promoted the Dolchstosslegende, or Stab-In-The-Back Myth, contrafactually claiming that they could and would have won the war if weak-kneed pacifist politicians had not undermined them and stabbed them in the back, robbing the country of a great victory.

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Battery Storage Guide book cover

Battery Storage Guide now on sale

A topical new energy study is out this month and charging ahead with the publication of The Definitive Guide to Commercial and Industrial Battery Storage Systems. This thorough new report from German energy consultancy denersol, in cooperation with publishers DGS Franken, has been translated by the experts at HE Translations.

HE Translations are specialists in the Energiewende, the ongoing energy transition to sustainable energy, and are offering a 20% discount off the purchase price to early bird buyers in the month of May only. Read more