German Technical Translations, Customer Service

Is the customer really always right?

German Technical Translations, Customer Service

It’s extremely important to us to offer great customer service. Delivering on that can be a bit of a minefield. Doing business in the modern world means focussing on customers, not just in each transaction but as a means of developing new products or refining services. Read more

Give the lady what she wants

Our golden rules for great customer service

Over the past 23 years we have worked with dozens of clients and met many more. Good customer service is a priority for us and it starts from the first contact.

Give the lady what she wants

Initial contact

When we first make contact with a potential customer we believe it’s important to find out what they really want. This might seem old-fashioned – after all ‘give the lady what she wants’ originated back in 1887! Discovering a customer’s expectations isn’t always straightforward but it avoids problems later. A bit of research on both sides can reveal whether our services are a good fit for the client’s project. We usually start by agreeing a mutually suitable rate. Then we can move on to the details. Read more

Are you getting your message across? Why cultural awareness is more important than you think

How are your language skills? Do you have a team of bilingual or multilingual employees to represent you when it comes to communicating with clients and new contacts overseas?

It’s easy to believe that in a modern economy everyone will speak English, but that isn’t necessarily the case. New and emerging markets across the globe may take the view that they should be able to communicate in their own language. Read more

New challenges: translation services in a post-Brexit economy

New challenges: translation services in a post-Brexit economy

New challenges: translation services in a post-Brexit economy

When we first started thinking about this article, the UK’s exit from the EU was certain. Article 50 had been triggered and there would be an incumbent Conservative government to steer the negotiations until 2020. Now of course we have a general election to think about. There are also rumblings that, should a new government seek to withdraw our notice, we may be accepted back into the EU fold.

However, let us return to thinking about the course we’re currently on. Britain’s notice to leave remains in place and, come 2019, we will have left the EU whether there’s a deal in place or not. We will need to form a new economic relationship with the EU, and our trading partners further afield will take on additional significance. Read more

The English Pedantry

Pedantry

Can one be a translator without being a pedant?“, a colleague exclaimed rhetorically in an e-group for translators. The answer is clearly a resounding: “No!

The English Pedantry

On the other hand, in a Guardian article from November 2015 under the heading “Taking on the pedants” (see below) Steven Pinker suggested: “Linguists have long known that many of the alleged rules of usage are actually superstitions“. Discuss… Read more