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Question mark in labyrinth

Translating web pages – easy snap or tempting translation trap?

Could you just translate this web page please? Well…

Spider in spiderwebIt’s easy you say, but a simple request that sounds like a snap can turn into a translation trap. Web pages are where we read these days, so why not start the job there and just translate what you see on the website? Well, web pages are actually made up of not just the words and images you see on the surface, but also technical code you don’t see, and styling you do, so you may regret your words when you find yourself swimming in a simmering sea of alphabet soup. And what if the result can’t be served up in a way that can be readily consumed? So before just jumping in and translating web pages, let’s look at what really is on a web page and how the text there might, or might not, mesh with the professional translation process to deliver a successful result – in a final format translator and client can readily use.
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Recent finds of German words in English

To see language in action today, check our list of random recent finds of people using German words in English. These terms are already included in our growing collection of German words used in English, which you can read here.

24 Oct 2019, James Ball in The New European:
Dominic Cummings is using political blitzkrieg to tear down UK institutions.

14 Oct 2019, headline of article by Will Dron in The Sunday Times Driving newsletter:
OMG, M8: check out BMW’s luxury ringmeister

13 Oct 2019, Paul Bisceglio in The Atlantic on Eliud Kipchoge’s sub-two-hour marathon:
… appeared to spare no expense when it came to either the groundbreaking science or the marketing blitz leading up to the event.

09 Oct 2019, Stephen Bush in New Statesman after the phone call between Boris Johnson and Angela Merkel:
that Boris Johnson admits in writing that Kraftwerk are better than the Beatles

02 Oct 2019, W. Ranald Boydell in The Conversation on the climate crisis:
The irony is that disagreement about the merits of the article seemed to cause more angst than its subject matter.

02 Oct 2019, Deutsche Welle news:
Zebra shot dead after jaunt on German autobahn

01 Oct 2919, retweet by Oliver Daddow with comment:
Nice thread on the Kafkaesque search for the ‘how’ of #Brexit.

17 Sep 2019, George Monbiot on neoliberalism in Our Brezhnev Moment:
Far from eliminating bureaucracy, it has created a Kafkaesque system of mad diktats and stifling control.

11 Sep 2019, Stephen Bush in New Statesman:
Lee abstained on the 2013 equal marriage act and his voting record is a source of angst among Lib Dems…

 

Bauhaus school building in Dessau

From Bauhaus to Baumhaus to Our House via Oz

2019 sees centenary celebrations for Germany’s groundbreaking Bauhaus design school, whose 14 year lifespan influenced art, architecture and design worldwide throughout the twentieth century and beyond. On 8 September The Bauhaus Museum opens in Dessau, and HE Translations have added the word Bauhaus to our growing list of German words used in English, many of them highly influential terms. Read more

Image of Gears

Germany’s Mittelstand: standstill or foundation of the Industrie 4.0 future?

The German economy owes much of its success to the country’s Mittelstand, a uniquely German term used to refer to Germany’s highly developed and export-oriented mid-sized business sector. Mittelstand is roughly translated into English as SME or Small and Medium Enterprise sector, but the Mittelstand is characterised by more than just the simple number of employees or the size of the annual turnover. Due to its ethos and importance, and focus on manufacturing, the Mittelstand has been the subject of considerable study and discussion, as well as concerns for its future when facing the challenges of technological change and international competition. Clearly it can’t afford to stand still if the German Wirtschaftswunder is to continue, so what is the Mittelstand and where is it going? Can small business and manufacturing survive in a world of globalised giants and the feverish flow of investor funds into speculative startups? Read more

raised knife

Are EU elections a betrayal? Dance of the Dolchstossers

As the UK faces EU elections some promised to end, Germany offers us the lesson of the Dolchstosslegende, a myth much used to paint defeat as the work of backstabbing traitors, rather than failed leaders. After First World War defeat in 1918, Germany’s militarists promoted the Dolchstosslegende, or Stab-In-The-Back Myth, contrafactually claiming that they could and would have won the war if weak-kneed pacifist politicians had not undermined them and stabbed them in the back, robbing the country of a great victory.

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