Are you getting your message across? Why cultural awareness is more important than you think

How are your language skills? Do you have a team of bilingual or multilingual employees to represent you when it comes to communicating with clients and new contacts overseas?

It’s easy to believe that in a modern economy everyone will speak English, but that isn’t necessarily the case. New and emerging markets across the globe may take the view that they should be able to communicate in their own language. Read more