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The Goggo effect

Déjà Vu is an advanced Computer-Assisted Translation (CAT) program, which was introduced in 1993 and became know as the Ferrari among CAT tools. It was developed by the ingenious Emilio Benito of Atril, who sadly is no longer with us. Quote from his obituary by Michael Benis:

A fond goodbye to the king of CAT – It was with great shock and sadness that the translation community learned of the death of Emilio Benito on Sunday, February 8, 2004 at the age of 56 from complications arising from cancer and its treatment. Emilio earned himself a great many friends in the industry due to the innovative strengths of the Déjà Vu translation memory software system he created, his constant willingness to listen to and act on feedback and his indefatigable support for any users experiencing problems, sometimes nothing to do with the software itself, at any time of the day or night, seven days a week. Read more

Peace, prosperity and friendship

A passionate debate has erupted over the grammar of the wording on the new 50 pence ‘Brexit coin’ due for release by the Royal Mint on Friday, January 31 2020. It was prompted by a tweet from high-profile author Philip Pullman last Sunday:

“The ‘Brexit’ 50p coin is missing an Oxford comma, and should be boycotted by all literate people,” he said. Readers who are unfamiliar with the Oxford comma can read the Wikipedia entry here. It makes interesting reading in any case, and has been known to contribute to translation headaches. Read more

Question mark in labyrinth

Translating web pages – easy snap or tempting translation trap?

Could you just translate this web page please? Well…

Spider in spiderwebIt’s easy you say, but a simple request that sounds like a snap can turn into a translation trap. Web pages are where we read these days, so why not start the job there and just translate what you see on the website? Well, web pages are actually made up of not just the words and images you see on the surface, but also technical code you don’t see, and styling you do, so you may regret your words when you find yourself swimming in a simmering sea of alphabet soup. And what if the result can’t be served up in a way that can be readily consumed? So before just jumping in and translating web pages, let’s look at what really is on a web page and how the text there might, or might not, mesh with the professional translation process to deliver a successful result – in a final format translator and client can readily use.
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Bauhaus school building in Dessau

From Bauhaus to Baumhaus to Our House via Oz

2019 sees centenary celebrations for Germany’s groundbreaking Bauhaus design school, whose 14 year lifespan influenced art, architecture and design worldwide throughout the twentieth century and beyond. On 8 September The Bauhaus Museum opens in Dessau, and HE Translations have added the word Bauhaus to our growing list of German words used in English, many of them highly influential terms. Read more

Image of Gears

Germany’s Mittelstand: standstill or foundation of the Industrie 4.0 future?

The German economy owes much of its success to the country’s Mittelstand, a uniquely German term used to refer to Germany’s highly developed and export-oriented mid-sized business sector. Mittelstand is roughly translated into English as SME or Small and Medium Enterprise sector, but the Mittelstand is characterised by more than just the simple number of employees or the size of the annual turnover. Due to its ethos and importance, and focus on manufacturing, the Mittelstand has been the subject of considerable study and discussion, as well as concerns for its future when facing the challenges of technological change and international competition. Clearly it can’t afford to stand still if the German Wirtschaftswunder is to continue, so what is the Mittelstand and where is it going? Can small business and manufacturing survive in a world of globalised giants and the feverish flow of investor funds into speculative startups? Read more