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Graphic of the word wow


The German adjective wunderbar means wonderful and has crept into English language usage as a standalone exclamation of appreciation, admiration and even approval. The closeness to the English word ‘wonder’  has led to many puns and even product names, with the Cadbury sweets company selling a Wunderbar chocolate bar in Canada and Germany, though the same product is sold in many other countries as a Starbar.

2018-19 featured a year of transnational sweetness between the USA and Germany with the ongoing Wunderbar Together programme to celebrate and strengthen German-American friendship and partnership – funded by the Federal Foreign Office, implemented by Goethe Institute, supported by German industry body BDI and launched on 3 October, German Unity Day.  A large number of Germans emigrated to the United States in the nineteenth century, though some changed or Anglicised their surnames in the 1914-18 war.